CONTINENTAL DRIFT

I started Nordic Black with a clear vision.  To be a simple lifestyle alternative to the White Company beloved of my peers.  I wanted to be online only and wholesale. Gillian Tett’s article in the Weekend FT magazine on how J Brand started out with the sole intention of designing flattering jeans reminds me how far I’ve gone adrift.

My intention was always to be small with 6-10 good products so I could find my creative niche.  I didn’t want to run a business where I’d be managing lots of people.  I wanted to collaborate with others.  Me doing my thing to the best of my ability and them doing theirs.  This is proving much more difficult than I thought.

Despite starting with a strong brand identity and tagline, my best intentions have been hijacked by the business priorities of others and it’s all my own fault. It’s time to stop the rot and get firmly back on track.

This morning I unwittingly annoyed the woman who inspired me.  No one wants to listen to the agnostic who’s lost faith so I accept her advice has reached the limit of it’s usefulness, apologise for causing offence and unsubscribe from further posts.

It’s sad when what once inspired and made you happy abruptly comes to an end, but in life as with interiors you have to brush up and get on with it.

My kids are currently obsessed with Minecraft which has a creative and survivor mode of play.  The last of these involves fighting zombies, spiders and bowmen from the home that you create and I can’t help thinking this is what my life has become.  “On creative mode,” my daughter explains, “you just get everything given to you on a plate.”

It’s time to stop creating willy nilly and launch a focused creative attack.Image

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